Kristoffer Hedstrom

• Responsible for the creative direction and vision of On’s digital experiences - from websites, to mobile apps, to forward thinking innovation projects
• Fostering a design-led culture by evangelizing the value of design thinking, upholding our principles and not compromising on quality
• Hiring, managing and mentoring a talented, diverse, inclusive team of UI/UX Designers, UX Researchers and Production Designers across the globe
• Ensuring the team structure sets each member up with a clear growth path that reflects both their personal goals and the needs of the business
• Valuing our principles of transparency: sharing context and plans with the team while simultaneously shielding them from unnecessary pressures and distractions
• Connecting the dots between our various platforms to create an overall experience that's both cohesive yet specific to each platform’s needs
• Partner with external companies and agencies when specialized needs are required

Technologies / Tools: Figma, Framer, Principle, After Effects, ProtoPie, TypeScript, React, CSS, HTML

• Creative lead for On's Digital Design team
• Managed 6 full-time UI/UX and Production Designers and a stable of freelance designers
• Recruitment of full-time designers and freelancers
• Responsible for the art direction of On's digital flagship: on-running.com
• Ensuring accessibility standards (AA) are being met
• Worked with 3rd party vendors and agencies to design sub-brands and other digitial properties
• Burning out

Technologies / Tools: Figma, Framer, Principle, After Effects, ProtoPie, TypeScript, React, CSS, HTML

• Interaction and experience design for fast-growing Swiss running brand
• Prototyped interactions using Figma, Framer, ProtoPie, and hand-coded bespoke web apps
• Encouraged a culture of validating designs through prototyping and user testing
• Developed Figma plugins for more effecient designs
• Created motion studies and comps using Principle and After Effects
• Established a design system
• Lunch runs

Technologies / Tools: Figma, Framer, Principle, After Effects, ProtoPie, TypeScript, React, CSS, HTML

• Creation tool experiments in Google Calendar
• Designed and built prototypes for new features in Google Calendar and Google Tasks
• Augmented existing Google products (Google Docs, Google Slides and Google Sheets) with Chrome Extensions for rapid prototyping
• Attempted to learn Swiss German

Technologies / Tools: Sketch, Figma, Adobe XD, React, TypeScript, RxJS, CSS, HTML, Flutter

• Created a modern healthcare staffing platform
• Designed new features in Sketch, Illustrator, and Photoshop
• Prototyped with Invision and Framer
• Implemented features with React, Redux, Redux-Form, Webpack, CSS-in-JS, and SASS frontend
• Introduced React-Native into workflow
• Changed healthcare for the better - at least a little

Technologies / Tools: Sketch, Photoshop, InVision, Framer, Illustrator, React, JavaScript, CSS, HTML

• Led a marketing team for Swedish based e-commerce company
• Implemented responsive landing pages with Node, React, and Coffeescript

Technologies / Tools: Coffeescript, React, JavaScript, CSS, HTML

• Led a team of Product Engineers, Designers, and Mobile Engineers
• Spearheaded data-driven product management
• Planned and managed projects for the Identity team (personalization, themes, customization, etc)
• Evaluated and analyzed results of projects and tests
• Made teenagers super angry

Technologies / Tools: SQL, PHP, Hadoop

• Created new features on Tumblr using Javascript, PHP, CSS, and HTML5
• Created themes used by millions of people
• Focused on post creation tools
• Made the mobile web version 86% less terrible
• Designed and developed embeddable posts for use on third party sites

Technologies / Tools: Backbone, JavaScript, Photoshop, PHP, CSS

• Focused on implementing complex UI designs using Javascript (including Ajax, SVG, WebGL and Canvas APIs), CSS and HTML5
• Mentored junior developers
• Contributed to USA Today’s major redesign
• Worked on several award winning sites for Google
• Created a Chrome app for Al-Jazeera English

Technologies / Tools: Canvas, WebGL, JavaScript

• Developed award-winning, standards-based, high-profile sites for interactive agency
• Implemented JavaScript solutions using design patterns such as the Factory, Module, and Pub-Sub
• Created solutions using jQuery and Prototype libraries, as well as native JavaScript
• Led team of junior developers
• Collaborated with clients including Microsoft, Pokémon, Target, Nintendo, Sydney Opera House, and San Francisco Opera
• Worked on in-house products using C# and JavaScript

Technologies / Tools: JavaScript, jQuery, C#, Photoshop, Illustrator, SVG

• Created mockups for NCsoft’s Western game franchise web sites
• Designed user interface solutions for game installers and launchers
• Developed and maintained game sites using Movable Type and Expression Engine
• Shipped games included Guild Wars, Guild Wars 2, Aion, Lineage II, City of Heroes

Technologies / Tools: Photoshop, Adobe Flash, Illustrator, OmniGraffle, InDesign

• Designed sites and apps for automotive industry
• Designed and implemented click-through simulators and prototypes for use with usability testing and client pitches
• Created Information Architecture deliverables (wireframes, sitemaps, personas, etc)
• Acted as mentor and technical consultant for junior members of the team
• Contributed to client work including GM, Lexus, BMW, Volkswagen, Hyundai, Subaru, and Audi

Technologies / Tools: Photoshop, Illustrator, InDesign, Visio

• Developed award-winning, standards-based, high-profile sites for interactive agency.
• Implemented complex UI designs using JavaScript, CSS, HMTL, and Actionscript/Flash
• Created the welcome screen for Internet Exporer 7. Remember that browser?
• Created Wordpress plugins and sites for a variety of clients
• Worked on client projects including Nintendo, Raleigh Bicycles, Microsoft,Ubisoft, New York Metropolitan Opera

Technologies / Tools: HTML, JavaScript, Actionscript, Flash, Wordpress

• Designed, developed, and maintained KCTS.org and related websites
• Designed and implemented PBS and PBS Kids related sites
• Created interactive features using Flash / Actionscript, ASP, SQL and XML
• Developed applications
• Created an online payment system for pledge drives, which brought in over $200,000 USD the first year

Technologies / Tools: Photoshop, Flash/Actionscript, ASP, SQL, Adobe Premiere, FinalCut

• Acted as freelance designer / developer for various web sites
• Contributed User Experience Design, Information Architecture
• Conducted usability testing
• Implemented custom content management systems, using PHP, JavaScript (Node.js), and Ruby (on Rails)
• Developed frontend systems using jQuery, Prototype / Scriptaculous, Mootools, YUI, native JavaScript, Flash and Actionscript
• Graphic, logo and print design

Technologies / Tools: Photoshop, Wordpress, Flash/Actionscript, PHP, Ruby on Rails, Node.js

• Developed open library application in HTML, PHP and MySQL for non-profit educational organization
• Performed initial functionality tests and analysis on beta versions
• Contributed user-interface and graphic design

Technologies / Tools: Photoshop, PHP, MySql, HTML