Nomad is a healthcare marketplace for doctors and nurses, and the people that hire them.
It’s a big industry, fraught with all the issues that plague the rest of the healthcare system in the United States: slow moving bureaucracy, inefficiencies galore, technology from 1988, and everything is way more expensive than it needs to be. We’re changing all that.
We are building a healthcare marketplace that is easy to navigate, user-friendly, efficient, and most importantly: much cheaper for everyone.
It’s like it’s not 1988 anymore!
A little bit of everything.
I have a unique hybrid role at Nomad: I’m an Art Director and, at the same time, I am the Lead Product Engineer. I spent half of my time designing features, and the other half building them.
Each project is different, some are refinements to existing features, others are brand-new greenfield iniatives. The process is therefore slightly modified for each one, but it typically follows the same steps.
Gain knowledge of users, context, technologies, gather user data, research competitive products, conduct interviews and field studies.
Evaluate the most efficient ways to communicate to solve the problem, formulate a hypothesis. Distill the goals and outcomes. Sketches, occasionally wireframes, and initial mockups of the overall flow and strategy.
Evaluate and select initial concepts for prototype development and usability testing.
Incorporate feedback from stakeholders and users. Add polish and explore animations.
Complete design and produce deliverables.
Build the designs. Add a little extra to make it fun. Release as A/B tests or staggered rollouts.
Evaluate results of tests and releases.