Nomad is a healthcare marketplace for doctors and nurses, and the people that hire them.
Healthcare staffing is a big industry, fraught with all the issues that plague the rest of the healthcare system in the United States: slow moving bureaucracy, inefficiencies at every stage, technology from 1988, confusing and overly complicated. It is also way more expensive than it needs to be. Nomad changed all that.
We created a marketplace that is easy and fun to navigate, user-friendly, efficient, and most importantly: much cheaper for everyone.
It’s like it’s not 1988 anymore!
A little bit of everything - just the way I like it.
I was employee number two (after co-founders) and had a unique hybrid role: I was an Art Director and, at the same time, the Lead Product Engineer. I spent half of my time designing features and systems, and the other half building them. I also spent a lot of time hiring and growing the team, building up a strong foundation of designers, PMs, and engineers.
Each project is different, some are refinements to existing features, others are brand-new greenfield iniatives. The process was slightly modified for each project, but it typically followed the same steps.
Gain knowledge of users, context, technologies, gather user data, research competitive products, conduct interviews and field studies.
Evaluate the most efficient ways to communicate to solve the problem, formulate a hypothesis. Distill the goals and outcomes. Sketches, occasionally wireframes, and initial mockups of the overall flow and strategy.
Evaluate and select initial concepts for prototype development and usability testing.
Incorporate feedback from stakeholders and users. Add polish and explore animations.
Complete design and produce deliverables.
Build the designs. Add a little extra to make it fun. Release as A/B tests, hold-backs, or staggered rollouts.
Evaluate results of tests and releases.