Cobalt, now apart of ADP, is an agency that caters solely to the automotive industry. I joined a week before GM, Ford, and Chrysler had to be bailed out by the government and the industry was in turmoils.

I worked primarily on the BMW and Volkswagen accounts. There were unique design constraints: The brand guideline were fairly strict, there were pre-built and difficult to style internal components, so the challenge was to find a way for dealerships to distinguish themselves from one-another, having flexible options, while staying on brand. All while remembering the end-user - priority number one.